If you are referring to your task management app that is a very saturated market with some big competitors. Not only that but many of the established players do plenty of advertising whereas it sounds like you do not. Do not discount marketing. You can sell literal dog shit if marketed correctly.
Do you require a subscription when signing up for the paid version? Do you offer a free trial that automatically turns into a paid subscription? Is it extremely easy to cancel once subscribed?
When I’ve tried this type of app the answers to those questions has typically been yes, yes, and no respectively. I also think your target users are people less inclined to stick with things, hence needing the app, which already makes retention an uphill battle.
Your post is rather vague.
If you are referring to your task management app that is a very saturated market with some big competitors. Not only that but many of the established players do plenty of advertising whereas it sounds like you do not. Do not discount marketing. You can sell literal dog shit if marketed correctly.
Do you require a subscription when signing up for the paid version? Do you offer a free trial that automatically turns into a paid subscription? Is it extremely easy to cancel once subscribed?
When I’ve tried this type of app the answers to those questions has typically been yes, yes, and no respectively. I also think your target users are people less inclined to stick with things, hence needing the app, which already makes retention an uphill battle.