• 2 Posts
  • 8 Comments
Joined 10 months ago
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Cake day: November 14th, 2023

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  • My feeling reading your post is that your experience at startups that have failed is such a great asset! Imagina how much time and money can be saved with having someone who has experienced failling so can know better.

    The data I see from successful startups says that there is a bunch of trying and failing at the beginning, especially if the founders haven’t failed a bit yet.

    I don’t have that much experience in the startup industry yet (I came from 10 years in the marketing industry), but still, I think that people in the startup world are familiar with this situation and would completely understand your CV.

    With that much experience, maybe you would feel motivated to create your own?


  • It’s interesting that you mention this, as I’m actually moving in the opposite direction—from marketing to learning programming (because of my need to automate certain marketing tasks).
    How have you made this transition? Was it a complete shift, or did you develop a T-shaped skill set, combining deep knowledge in one area with a broad range of skills in others?


  • I’ve been working with paid media for quite a while and I’ve found that while you need either time or money to prove an idea, the segmentation options available for paid ads are very interesting (e.g; say LinkedIn ads, for instance, if you have a B2B target).
    About your point on the time-cost, I completely agree. If you’re spending about 3 hours a day on communities and it takes at least a month to generate one lead, the investment can add up quickly, even at a low hourly rate (your hourly rate, I mean).
    Of course, paid media doesn’t provide the long-term results you see with community building and SEO (at least, that was the case before AI), but I think it’s a valuable tool for testing ideas and fine-tuning market fit - then, when this is done, you can spend time with solidifying your growth with organic.