You need people magnets. One hot friendly bartender can make or break a bar on a competitive street.

Hire hotter staff, use more revealing uniforms (not risqué, but maybe tighter fit), start a local-targeted social media campaign with cute people being cute. You want genuinely nice people though, not stuck up.

Don’t sell “getting a boba tea,” sell “getting a boba tea from Juliet, who dances a bit when she shakes it.”

To make this work, you have to make being there fun and interesting for the staff. Let them pick the music, let them rename some drinks so they’re funny to their friends, let them give their friends 50% off so they come hang out, generally let them put their spin on it and don’t hassle them too much. That $500k weight is going to make the owners want to put pressure on the staff, and that is the opposite of what they need to do to survive.

Less McDonalds, more Empire Records.

It sounds like you have a user-base that is prime for upsells.

Maybe resell VPN services as an add-on or something like that when you send out renewal emails.

Work with a good marketer and come up with a plan, you should be able to make bank.

AirBnB, because in the beginning it was just people renting their couches.

Well, the first step might be realizing that the “M” in ATM stands for machine, so when you say “ATM Machine,” you’re basically saying “Automated Teller Machine Machine.”