My dad has a franchise of 5 months that is already starting to fail. He has 250k+ put into it, and thats with a shared business partner (500k+ total.) It is located in a great plaza of food and grocery, BUT there is another boba shop 2 minutes from it. I dont know why they chose to build one so close to it. By the end of the second month things started to go downhill and getting worse and worse, only making average of $100-170 dollars a day with $135 dollars needed to pay workers hours for that day. Is there really any way to save this business? Sell the business? Bankrupcy? Any advice helpful
You need people magnets. One hot friendly bartender can make or break a bar on a competitive street.
Hire hotter staff, use more revealing uniforms (not risqué, but maybe tighter fit), start a local-targeted social media campaign with cute people being cute. You want genuinely nice people though, not stuck up.
Don’t sell “getting a boba tea,” sell “getting a boba tea from Juliet, who dances a bit when she shakes it.”
To make this work, you have to make being there fun and interesting for the staff. Let them pick the music, let them rename some drinks so they’re funny to their friends, let them give their friends 50% off so they come hang out, generally let them put their spin on it and don’t hassle them too much. That $500k weight is going to make the owners want to put pressure on the staff, and that is the opposite of what they need to do to survive.
Less McDonalds, more Empire Records.