I would listen to forums on Reddit where people hang out that need to have a step-by-step guide to achieve their goals.
Then I would produce a step-by-step guide myself and put it on your platform. Afterwards, I would share it with the people whom I found on Reddit.
At the end, I would write ‘if you liked my step-by-step guide, please publish one of your own, to help other people get their stuff done as well.’
To find such people who need guides, I suggest you do a quick thought experiment: Fill out these blanks to hone in on your audience:
I want to help _________________________
who want to ___________________________
but cannot get there because ___________________
Then use a tool like customerping.ai to find them. It takes the three sentences from above and finds new customers for you, around the clock, even while you sleep. It pings you on your phone when it finds someone who needs your help. Boom: Join the conversation and help them as I described in the beginning.
Does that sound feasible? Good luck!
Can you tell us what it is that your future customers want and why they don’t get it by themselves? And what do they call themselves, “home owners” or something?
If you do this thought exercise, you’ll be able to find them on the internet later.