Landing page is good enough imo. Your problem, and many others in my opinion, is trying to build a brand around a bullshit commodity product. “say goodbye to back strain”?! Like come on is anyone buying that as a benefit?
Some things are just meant to be sold for $5 at the local pet store or on Amazon.
The alibaba, resell the same garbage from China with a new brand is the plague of online shopping.
I would not pursue the MBA in marketing unless you really just want to. MBAs are more about working in existing companies than starting and running a startup. Some of the stuff will be valuable but you can learn way more by self-study and doing.
Is your mobile app B2C? If so, go all in on learning how to build an audience, content, social media, and whatever other traction channels you think my work. There’s a good intro book called Traction.
If your app is B2B, go all in on cold calling and sales. This is a super power.
It certainly wouldn’t hurt to learn the basics of programming and product management so you can speak the language and help drive direction.
I agree that most ideas are worth $0 or very close to zero. But to add a slightly different view, I think there are some ideas that do have inherent value. If the idea is dependent on being a really niche subject matter expert then the execution can be a little less important. You still need to execute on the idea and vision, but these really niche SMEs can sometimes find gaps in the market that are extremely receptive to any solution. Whereas most markets in this day and age require a fairly polished solution.
Wtf is your role if you’re expecting the technical cofounder to also be a big part of distribution?
Maybe a little bit they have a point. The technical co founder focuses on the product. What’s the other cofounder doing if not promoting the shit out of it?
The bottom number doesn’t really mean much besides putting you at risk. What are her open rates? Click rates? If people click, what is the conversion rate? Etc
You can blast everyone on the planet but if it’s not targeted, personalized, etc it’ll be a waste of time and resources.
I’ve worked with some large e-commerce companies that aren’t that high, but >100M. They have very robust tracking, segmentation, personalization, etc. I couldn’t imagine anyone having success at that scale without those things at a 10/10.
I don’t understand the push to position stuff like this as “ai” powered. It literally doesn’t matter. Lead with why your product is better than the others. The person using it doesn’t care if it’s a monkey suggesting recipes, a billion line switch statement or completely random. Sell the benefit not the tech