Long story short, we came across someone real who blasts 300 million emails a month. Her list is composed of a large segment of our customers.
We are in talks currently but I was wondering if anyone else here blasted to that magnitude and whether they saw any possible liabilities relating to domain score since our site will be linked within through a CTA.
For those that did, how did it turn out? Were there any things you would have done differently with your first blast on that size?
The bottom number doesn’t really mean much besides putting you at risk. What are her open rates? Click rates? If people click, what is the conversion rate? Etc
You can blast everyone on the planet but if it’s not targeted, personalized, etc it’ll be a waste of time and resources.
I’ve worked with some large e-commerce companies that aren’t that high, but >100M. They have very robust tracking, segmentation, personalization, etc. I couldn’t imagine anyone having success at that scale without those things at a 10/10.