Hi! Copywriter here :) Your website is easy to navigate, which is great! I’d change the headline & body text on your home page (the part beginning with “Why we are the best place…”). Right now, it’s focused on you, the brand, rather than the value you bring to your audience. It also sounds a bit sales-y/tacky and lacks authentic personality. The same goes for your About page.

I absolutely love how you have testimonials, and you have a great collection of products.

For the sake of SEO and your internet ranking, I’d choose a name that contains a relevant keyword in the title. Then, try adding your state name or abbreviations to the end of the title. (For example - “Bicycle World” becomes “Bicycle World CT”)

Freelancers will likely be your best bet. If you’re looking for someone to take care of your marketing strategy, I’d go for a freelance digital marketer. If you’re looking for someone to write awesome SEO content (which improves your rankings), edit your website text, or develop your brand messaging, I’d go for a freelance copywriter. Freelancers are essentially building their own brands and businesses, so you’re more likely to get high-quality work out of them.

You can search through LinkedIn, post on Job Boards, or ask around for recommendations!

Hubspot has an awesome free SEO course. It’ll take you a day or two to complete, but then you’ll know what you need to do.