The big brains on wallstreet, estimate the name change from twitter -> X erased $4bn of the companies value. I’m sure that takes into account that no one missed the transition or didn’t hear about it.
I think a rebrand can rightfully trigger a lot of questions either voiced or unvoiced in customers minds that may not be good for your business. Is it under new ownership? Did they sell out to a bigger company? Why did they rebrand are they in trouble? Should I look into other suppliers? Then customers may wonder if quality or service has changed, which may bring undeserved scrutiny/pickiness.
I would say it’s not worth it, if you have good brand recognition and reputation keep it. I took over an existing business and don’t care much for the name but I’m sticking with it, because we have customers that have been using us for years, and it has a good reputation in our niche.
Not to be rude but your mother has absolutely no f’ing clue what she’s talking about.
Nowadays bots are sending most of those emails. Don’t reply it only encourages them.
Now if you have job postings and applicants that’s a different story, but cold emails looking for a job get no response from me. There literally isn’t enough time in the day to respond to them.
If you can’t get mom off your back setup an auto response that will send a kind decline to job inquiries.