If I can offer some advice, you clearly have some good traffic and people are interested enough to create a new account, which means you should focus less on marketing until you improve the conversion rate of your funnel. Pick the 2-3 channels that are working best so far and keep them running, and spend the rest of your time on improving your overall onboarding experience.
I would suggest a few things to focus on:
Better onboarding - Use some kind of product tours for new users. In addition, you could even build a fully customized walkthrough that essentially “forces” a user to upload a video of theirs and add at least 1 caption.
User surveys - Watch for people who sign up and immediately drop off (i.e. they don’t come back). Email them after a day or 2 and try to get an explanation of why. You might find out that they ran into technical issues you were not aware of, or found that they couldn’t import a video from a specific platform, etc.
Email marketing during the first few weeks - I know you mentioned this, and it’s a good thing to focus on. If you can customize it based on user activity, even better (e.g. for users that are active, keep sending educational information, and for inactive users, send case studies that get them motivated to come back try again).
If you are not tracking user activity, that’s something that’s super valuable and you should be.
Congrats.
If I can offer some advice, you clearly have some good traffic and people are interested enough to create a new account, which means you should focus less on marketing until you improve the conversion rate of your funnel. Pick the 2-3 channels that are working best so far and keep them running, and spend the rest of your time on improving your overall onboarding experience.
I would suggest a few things to focus on:
Better onboarding - Use some kind of product tours for new users. In addition, you could even build a fully customized walkthrough that essentially “forces” a user to upload a video of theirs and add at least 1 caption.
User surveys - Watch for people who sign up and immediately drop off (i.e. they don’t come back). Email them after a day or 2 and try to get an explanation of why. You might find out that they ran into technical issues you were not aware of, or found that they couldn’t import a video from a specific platform, etc.
Email marketing during the first few weeks - I know you mentioned this, and it’s a good thing to focus on. If you can customize it based on user activity, even better (e.g. for users that are active, keep sending educational information, and for inactive users, send case studies that get them motivated to come back try again).
If you are not tracking user activity, that’s something that’s super valuable and you should be.