FINALLY! <3
I know for most of you, it is quite normal and something okay, and even for me as well, I have a bigger goal with this SaaS product as well.
I have been building SubtitleO since June, and it took a very long time for me because of some initial issues with the developers, new things in the market, etc. But I sorted that out by building a very strong team with people I can trust and who can go a long way with me.
Getting the first 5 customers is a really great validation that tells me that I am on the right track with this project.
I was nervous because we started getting 1000+ free users signed up to our platform but the conversion rate was low.
The reason that I have found is:
not having a clear idea of what they are getting in the paid plan, not having added bonuses of features in the pro plan
And we are working on it with a super keen interest now. Hopefully, we are going to see a good amount of conversion rate because all the feedback that we have got till now is not just good, but it is GREAT!
The things that we have done till now with SubtitleO for marketing:
SEO blogs
Email marketing to the free users
Listings on AI websites
Creating shorts for social media
Linkedin outreach
Google Ads
Facebook Ads (turned off because of super high CPC)
We will need to focus more on content marketing and social media content as our target audience is waiting for us there.
Did I miss anything? Please ask me in the comments, and I will be happy to talk about it. Have suggestions? Please have a talk.
Congrats.
If I can offer some advice, you clearly have some good traffic and people are interested enough to create a new account, which means you should focus less on marketing until you improve the conversion rate of your funnel. Pick the 2-3 channels that are working best so far and keep them running, and spend the rest of your time on improving your overall onboarding experience.
I would suggest a few things to focus on:
Better onboarding - Use some kind of product tours for new users. In addition, you could even build a fully customized walkthrough that essentially “forces” a user to upload a video of theirs and add at least 1 caption.
User surveys - Watch for people who sign up and immediately drop off (i.e. they don’t come back). Email them after a day or 2 and try to get an explanation of why. You might find out that they ran into technical issues you were not aware of, or found that they couldn’t import a video from a specific platform, etc.
Email marketing during the first few weeks - I know you mentioned this, and it’s a good thing to focus on. If you can customize it based on user activity, even better (e.g. for users that are active, keep sending educational information, and for inactive users, send case studies that get them motivated to come back try again).
If you are not tracking user activity, that’s something that’s super valuable and you should be.
Great tips! Yes, y0u are totally right. The current issue that I am facing is users’ using the app itself. They should not just sign up but upload the video and see the output. Most of the people are not uploading the video and trying the tool after signing up.
For this: I am going to make it better by showing them how they can do it easily. and send them emails by running crons jobs that if they don’t create the project they will get that mail.
Maybe keep a demo file uploaded to save some efforts to show them the benefits and then ask them to try with their own video