I rebranded at the beginning of this year and it’s been for the better, but it was kind of overdue and I’m in a niche of a niche so that was helpful. I took over a friend’s brand in 2020 and it was fine under their name but it was a bit dated and something that didn’t fit me. Everything else was worth it for a while but then it just came down to not being able to market something that was someone else’s style and voice anymore so the change has had more pros than cons.

There have been some small bummers. Folks don’t pay attention so now I get “I did not sign up for this list” spam reports on Mailchimp here and there. Occasionally folks tag the old name on instagram, but I reclaimed the old handle and just redirected it. Same with the website and I ran a banner all year with the name change call out. We did lose some long time customers, but made up for it with new folks who overlooked the brand entirely before. We probably would have lost them anyway given I just have different design preferences and refocused us a bit more on custom work vs holding as much inventory which is better for me all around, but makes some folks who don’t like change grumpy.