Get your branding right from the beginning - it will drastically help build trustworthiness, recognition and drive your products online.

Have a professional look over (and probably rework) your existing logo; develop brand guidelines and stick to them - this will help you push a consistent message on every platform.

Invest in your packaging - when deciding to buy a product customers look first at the packaging and brand, and then the benefits of the item. You first need to catch their attention and stand out on the shelf.