I would suggest to start posting on social media like Instagram, TikTok. Post reels about how your cookie is made, how is it different and better than other cookies. On Facebook, you can join Facebook groups of small businesses where they have weekly posts about promoting business. This is all about organic stuff. You need more eyes on social media as well and these points can help you a lot. Short videos like reels and tiktoks are getting better organic reach. This will create demand for your cookies. It sure takes time but if you’re in it for the long term, this will definitely help you out.
You can also try ads on Facebook with $5 a day ad budget. Go slow see how the response it and move ahead.
Look at your competition too on how they’re doing it on social media, do something on those lines.
And one more thing, check out Bro Dough account on Tik Tok, they have done almost all their sales organically on Tik Tok, visiting local business conferences creating networks, participating in local exhibitions and so on.
For offline, I think you can approach coffee shops, local corner shops, send them samples see their response and move ahead.
I might be wrong with these suggestions as I don’t know exact model of your business, but others might be able to help better.
For generating profitable ROI, Google ads and LinkedIn ads will work for you.
To create brand awareness, getting leads, driving traffic to your website, you can try Facebook ads.
With Facebook ads, you can also upload your existing clients’ details, create a look alike campaign and generate leads with Facebook ads.
All in all, having your presence at multiple places online will help you get those touchpoints, get in front of maximum people which will eventually get you a positive ROI directly as well as indirectly.