Hi,

As a business owner, I’m sure you’d be receiving multiple cold DMs, cold emails, cold calls from freelancers and agencies looking to help you promote your business with online ads either on Google or Facebook or some other online channel.

Has it occurred to you that if these guys are pitching to help you with ads why aren’t they running these ads for themselves and get clients?

Is this approach by them good to get clients or they should walk the talk?

Thanks!

  • WiFiProfitingDOTcom@alien.topBEnglish
    1·
    10 months ago

    This doesn’t apply to me but they need to do all of the above. You can’t rely strictly on paid ads. You need to have both push & pull strategies. The mistake however is that most of the people that do DM / call me aren’t using paid ads. It’s even more worrisome when I ask what their social media accounts are and I have several times more followers & higher engagement metrics than them.

    Hard to believe a social media marketing specialist with 700 followers will help one of my businesses with nearly 15k followers. Not saying they can’t, but it certainly doesn’t look right. Similar to if I’m hiring a personal trainer, they should be in much better shape than I am.

    But yes, they should be running ads themselves if they’re telling you that you should 👍

    • kcsstrategy@alien.topBEnglish
      1·
      10 months ago

      I agree with you on the part of they should be doing a mix of everything but paid marketing is expensive from a financial sense as well as an employee cost sense. If the agency is using their employees to complete projects for clients that doesn’t leave much time for marketing themselves. If they run a big paid campaign and can only handle a few new clients at a time, then the money is being wasted.

      As far as can a SMMS with 700 followers help with a business with 15k followers, I would say the same thing. Who cares if their agency has a lot of followers - how have the agency’s clients fared with their services?

      Many industries naturally get more followers than a marketing agency. I’ve been in marketing my whole life and I don’t want to follow agency accounts, nor do I take the time to appear as an internet guru, but my clients will speak volumes about what I’ve been able to accomplish for them - and the reason I accomplished it for them is because I was being paid to.

      Does that make sense?