Control your emotions, don’t let them control you.

Most of the struggle is with starting, same with the law of physics, it takes a lot more energy to get something going but less to keep it rolling.

So focus on starting, don’t try fancy changes or re-inventing things, just start with the top priority… 5 minutes in you will see it’s really not that bad and you will finish it. The feeling you get for finishing something that has been dragging is so much stronger than the fear you had of starting!

Also, learn the Eseinhower matrix to make sure you are working on what matters.

It seems like you need to learn sales and marketing to be able to articulate better the value you bring. Instead of selling them a product, sell them on a value.