We are new to the industry and our competitors are charging 3x of our amount. So should we raise our pricing or continue with less pricing to accquire more customers?
I feel less is good, but feeling that are we loosing some amount where the customers are already ready to pay.
Two different companies. Both are valid strategies. Two reads: https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines to understand how the concepts relate to each other and https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y/ to understand when either may be better for your target industry.