Posted the same thing in r/enterpruner.I have a product that I’ve just created and filed all the necessary paperwork and patents, I need to hire someone to like market my product and like bring in customers and make it so my product become known even though it’s new, I guess a example would be like the nothing phone (my product isnt a phone ) that has created a certain hype around it. I have the product but idk what to do from here. Also I don’t have a ton of money I have around 10k (please don’t laugh at me ) what is the max I can do with what I have, Can you guys help me
It really depends on WHO your potential customers are…
Trying to make a sale to another company is different from trying to sell to consumers.
Have you outlined, even at a high level, your ICP? What pain points does your product solve? What type of transaction (B2B, B2C, B2G) are you aiming to have? Do you have a pulse on your anticipated sales cycle? Have you gotten some validation from your anticipated ICP?
Some things for you to consider but the overarching theme is…have you spoken to prospective customers?
it’s B2C, I aim to sell to demographic between 14-35 it is a robot like product that you can physically have in your house, talk to, ask to do simple things such as Turing on electronics, send messages make a playlist based on your fav singers for an occasion such as a funeral or when you are just working in seconds, ig the possibilities are endless, most kids at my uni have fun with it and can’t wait to have their own. ig that would be the only validation I’ve got for my product and not a single person who has used it, hasn’t had their minds blown.
Talk to them. You may find it get easier by the day…
As a CEO you need to be able to sell your own product, that’s the bottom line. I’d recommend working on your pitch and doing some homework. A founder who can’t even pitch their own product won’t go very far imho.
At some point you could hire a freelance sales resource. If you compensate well you can get some good talent. If you do some commission-only thing you’ll struggle to find even bottom of the barrel candidates. Sales jobs are a dime a dozen these days and top performers get their pick of the litter.
You could also look into taking on a co-founder or Senior level person who has those skills. Like a VP of Growth type role.
What is your product?
Who is your target audience?
Do you have a website?
If yes, send it here so I can give you some advice tailored specifically to your business and financial situation, so we can get your business off the ground.Bring it to a shark tank audition
We can help in some ways… let’s connect and discuss it further
OP you did the process backwards
Congratulations on creating your product and taking the necessary steps to protect it! With $10k, consider starting with social media marketing and influencers to build initial hype. Focus on your target demographic, 14-35, as they’re active on platforms like TikTok and Instagram. Create engaging content showcasing your unique product’s capabilities. Start small, iterate, and reinvest any early profits into marketing to gradually expand your reach. Best of luck with your innovative robot product! 🤖🚀
The first question you need to ask yourself is who is your intended audience.
What do you know about them? What problems do they have that they’re searching for and your product solves? Where do they usually hang out?(what websites can you target)
Do some user research about how and when they buy, use that to your advantage
Thank you so much for your tips friend, my target audience are basically college kids and anyone between 14-45, as most of them have show a great interest in my product and the way it works, I’ve edited my post to add more context
Did u tested your product with users and did you pass the checkmark for launching product? There is a serious steps that you need to fill in before you actually go to market. I don’t wanna disappoint you, but it will be super hard to have revenues no mater how good marketing you take. You didn’t introduce your product in early stages and that what brings customer, so you don’t have to spend money on doing crazy marketing campaign. I am writing this based on experience because some of my clients went trough same shit because they were stubborn.
Who is your target customer and try to get in front of them as quickly as possible. If it truly provides value to them, they will be willing to provide feedback immediately.