When I get an unsolicited email from another business, I used to always delete it. With the recent uptake in automated tools more people are sending unsolicited b2b email sales sequences. I like to be supportive of other small businesses, but I also don’t want to see a sequence of unwanted emails.
Google workspace says that when you block an email, it marks it as Spam. Does this cause unnecessary harm to a small business by damaging the reputation of their email address? I know some businesses are just buying domains and warming up email addresses and burning them and getting another, but I think about the small business owner trying to do direct outreach to grow their business. Is blocking bad business karma?
Does block do the same amount of damage as ‘report spam?’
What do you think? Block? Delete?
Well there’s spam and then there’s marketing. Email marketing to past customers is one of the few ways for small businesses to control their own message. So if you block those emails, you are actually hurting their reputation. Too many and they’ll be blocked by their service (ie MailChimp).
On the other hand, if you never consented to get an email from them and they still email you regularly, then marking it as spam is being honest.
For the record, I always ask if I could add someone to our mailing list yet still get people who mark us as spam. It happens. We just do our best to make our emails worth reading.
Thanks. All of these emails are unsolicited. I would always just unsubscribe from any mailing lists I signed up for. That’s two votes for just block. Thanks.