I am a technical cofounder where I have a decent amount of equity but not a ton. We have 3 products. 2 are released and are profitable and the third is in pilot. Overall the company is profitable but growth has been slow. All 3 products are in the same industry.
I have various side projects that I work on the side that are for different industries. These are all in the idea or planning phase but I have fairly detailed business plans, product requirement docs, and mockups I’ve put together over the years.
One of our super large customers wants one of my side projects which means I could potentially start a new company with a 1 million dollar contract out the gate.
What’s the play here? Start a new company? A product in my current company? Subsidiary? Is there a way to get more equity out of this or am I being greedy?
Thanks in advance for the feedback!
Based off of what I read, I like the idea of staying with your current company. There is safety, but still strong incentive. You also avoid the massive risks and detailed planning associated with starting your own company.
I would definitely have a conversation with your partners about this and present them with your idea and why you deserve a higher share because of it.