I started a home cleaning business 3 years ago and it’s not profitable. It’s an easy entry business so there is too much competition and it’s difficult to differentiate in this type of business. Everyone claims they provide a quality service. The worst part is that most competitors are using low prices to compete-so a race to the bottom. Looking for advice on how to salvage this?

  • naripan@alien.topBEnglish
    1·
    11 months ago

    In marketing there are three categories that you need to align with the competitors and choose one to excel more than them:

    1. Product - this is about what you use to clean and whether there are advantage to this over what your competitors use
    2. Operational - this is about how you do it. It’s whether you can do it faster, you can cut the cost higher, or you have a better after sales service
    3. Relationship - this is about you and your customer, how close you are to them. The closer you are, the less likely they will choose others despite of difference in price and service