I’m considering creating a fictitious name for my side hustle (consulting) in Florida. In the instructions, it says:

“The name you register must be advertised at least once in a newspaper that is located within the county where your principal place of business is located (Chapter 50, Florida Statutes). However, proof of advertisement is not required. You, the applicant, certify the name has been advertised when you sign the application.”

[https://efile.sunbiz.org/ficregintro.html]

I don’t understand why this is required. Can anyone explain? It seems as if it is unverified, but I don’t want to risk it. Thanks in advance for any insights!

  • 126270@alien.topBEnglish
    1·
    10 months ago

    If you can’t afford an $$ advertisement, should you even be in business?

    And if you’re going to be a consultant, why not run an ad?

    And there are soooooo many options, a thrifty nickel if they distribute in your county, is usually considered a newspaper, read chapter 50 - many options listed

    And when you read it, you’ll see the regulation is 70 cents per square inch - so at that price - you could afford an entire page as, right?