What kind of demographic is your clientele, and what sorts of things are they likely to look at? Are they Facebookers or TikTokkers or grannies reading the newspaper? Are they couponners? Are they the kind of people who have wide social circles and like giving friends discount referrals? Would they buy their friends/coworkers haircare-adjacent gift baskets, whether Christmas gifts, Secret Santa gifts, or just “going to early Christmas party” gifts?

Are you doing anything special or interesting for the holiday season? Types of haircuts or services or… whatever… that you wouldn’t normally do at other times of the year? Unusual cosmetics, sprays (glitter, green/white/red etc), Christmas-themed hair ornaments and/or earrings? Antler headbands and red noses?

Are there any local micro-businesses which make things that are kind of hair- (or self-care-, or cosmetic-) related, and are effectively operating online-only out of the their kitchen or garage? Are any of them making things which would be safe enough to allow them to effectively ‘rent’ a corner or patch of wall in your salon from you, boosting their exposure and brand in exchange for paying you a fixed amount per day/week? Even if it’s a little as just a poster with a Qcode (in case there might be legal issues with homemade cosmetics on the premises), they’re still getting their product in front of an established customer base with a focused demographic.