I run an online fossil shop specializing in shark teeth and other marine fossils. My primary means of promotion is instagram and TikTok. I have been growing in sales, but I’m still struggling to find new unique clients. Any tips for expanding my brand? Thanks
Not a professional, however, think critically. You’re struggling to find clients, but you’re askong how to expand. You shouldn’t expand. Instead, you should work on lead generation and marketing. Understand what your client is, where can you find the client and then rethink your strategy. If you’d as a regular person like me, I’d say I wouldn’t find any shark teeth enthusiasts on TikTok, but I may be wrong.
I agree with this. When I think of people who are into this I think about geologists. My uncle is a geologist and he isn’t on tiktok or insta. He googles though like a mofo and he has a lot of disposable income. Content marketing, SEO, and probably Facebook would be better for you.