Put spacing in your writing and between your paragraphs

I would suggest to start posting on social media like Instagram, TikTok. Post reels about how your cookie is made, how is it different and better than other cookies. On Facebook, you can join Facebook groups of small businesses where they have weekly posts about promoting business. This is all about organic stuff. You need more eyes on social media as well and these points can help you a lot. Short videos like reels and tiktoks are getting better organic reach. This will create demand for your cookies. It sure takes time but if you’re in it for the long term, this will definitely help you out.

You can also try ads on Facebook with $5 a day ad budget. Go slow see how the response it and move ahead.

Look at your competition too on how they’re doing it on social media, do something on those lines.

And one more thing, check out Bro Dough account on Tik Tok, they have done almost all their sales organically on Tik Tok, visiting local business conferences creating networks, participating in local exhibitions and so on.

For offline, I think you can approach coffee shops, local corner shops, send them samples see their response and move ahead.

I might be wrong with these suggestions as I don’t know exact model of your business, but others might be able to help better.

If you are giving iut cookis for free like agents, I wpulx say your best source of advertising is packaging instead of having them lay on a plate and having people walk around and pick-off one or two… instead, you should package those cookies in a custom made box that looks quite beautiful (not necessarily expensive) and have those boxes given out by agents to people just before they leave… this way the people get a free box of cookies that has all your details on it and if they really like it, they can easily find your business because they got the box. If you make the cookie box like the Danish Butter Cookie box (where a sewing kit usually goes after the cookies are done) then prospects will have a very difficult time getting rid of it… ALSO include a 1 to 3 page lettet inside those cookie boxes so that you have some way of communicating with those prospects and you can include upsells or other offers in that letter.

Someone mentioned daycares and old folk homes and I disagree with them because like they said that those places will only buy in bulk and for cheap (unless you find really prestigious ones) which is really bad business (although its a good alternative source of income and you may want to do it later on). Sure children and Old folk will probably be your highest consumers, but majority of children arent the primary buyers but the parents are and as for old folk, they are pretty valid customers.

You can also provide your cookie boxes for free to people who are hosting seminars and whatnot. Do the same as from above, get the cookie boxes with a 1 to 3 page sales letter inside distributed to attendees.

Inside your letter make sure to give 1 to 2 paragraphs telling people how the cookies are made, explain the process as this will give people a reason to buy your cookies over anyone else.

Since Christmas is coming up, if you have the ability to create “themed” cookies then you ought to make a few boxes with cookies oriented towards Christmas and then approach churches where you basically set up the same deal. Make sure that inside the letter you dont say anything bad about the religion or if you are an atheist or whatever, dont mention it, however if you are Christian or you came from a christian home, then do mention it because it creates a feeling of familiarity and a way to form a connection with those folk.

There is a story of a guy who would open up laundry and dry cleaning shops every year or two and would have those shops run profitably in less than 3 months amd he did this by “buying” peoples habits and I imagine the best way to sell cookies would probably be if you can make it a part of their everyday thing so here is what the dry cleaner guy did and hopefully you can draw inspiration from that and apply the same methods to your business with great results.

1. First thing he would do is run a “Just Opened” event where people basically got their stuff cleaned for free up to 50$…

2. Every customer that attended received a coupon that said “whatever you can fit into a black bin bag gets cleaned for free”

3. After that every person who attended then received a final coupon that said “25$ free cleaning”.

4. Finally, he would send out coupons that stated “gather the things you need cleaned, put them in a bag, and we will collect them and get them cleaned, and return them.”

Using all 4 of these tactics, in a month or two time he would successfully create a “habit” for people to visit and deal with his shop.

Anyway, I hope some of these ideas helped.

Do your products meet the FDA labeling and packaging requirements?

I like the idea of packaging your cookies. Think of a nice name to out on and may be a one line slogan or something.

Something like you can name your cookies smile cookies or Happy Memories

Your slogan can be - Make your visits memorable (for hospitals name and slogan should be different atleast slogan if not name)

You can also make a deal where you charge extra to make custom packaging for agents/ hospitals / cafes with their brand names at an extra cost (with subtitle line of manufactured by your business name and address email id)

For reaching out people put an ad in magazines that are read by Realtors with Headline

How To Make Your Customers Remember You Without Spending on Ads - An age old trick used by women to woo men

Ask them to leave their name and email id

After receiving the info send them the info on email on how making people eat food is one of the best and inexpensive ways of winning people over and make them remember you.

With your cookies you can do the same. Talk about your custom packaging option and how it will help them increase increase their conversion, customer retention and increase in business.

Ask them to schedule a free Tasting Demo where you can showcase your cookies and let then taste them. Have a brochure and give them different options and close the deal.

Hope this helps.

I would recommend not doing anything for free, but if you really want to, maybe cater family/friends’ events? If the family and friend has a large following on instagram on Tiktok, even better. They can post on their page and you can start getting followers. Samples may be ok, but you’re running a business and not a charity. I also feel it devalues the product. Social media presence for small biz is the way to go.