I just opened a retail store and the name I picked is Petra Star.
I would like opinions on the tag line.
Should it be…
A. Jewelry That Inspires
B. Jewelry That Defines You
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A, if those are the only choices
Between those two I would pick A as B sounds a bit too materialistic.
Imagine a woman getting a small ring from her husband (that’s all he can afford but he loves her to death). That tag line would make her think the worth of the ring defines how much he loves her. Small ring = small amount of love.
Maybe I’m overthinking but that’s how females think so just a heads up 😅😂😂
Thank you so much for taking the time to share and opening my mind to your perspective and other perceptions of the use of this phrase. You definitely are not overthinking.
There have been times when I was showing diamond rings to couples, and the girl would say I want bigger. I would look at the guy in the eyes and tell him to run.
Petra Star
Superstar Jewellery at Petra pricing
Gems made for a star
You’re the star, we’re the jewellers.
I’d have to think on it but I think one that has word play with star would be cool.
PetraStar
empowering women with exquisite jewelry
I’d go with a more literal tag line:
C. Jewelry, Shiny Rocks That You Wear