Hello! I’m back again, I’ve been doing more reaearch for my idea on productizing my existing service based startup.
But currently I’m a little bit demotivated because the thing I was thinking about was basically a no-code platform for event tech which is already solved by Bubble. io
One thing I’m leaning on is that when I tried some of these no code platforms, they are targeted to developers (as a developer myself, I was a bit overwhelmed by all the knobs and buttons presented to the user) and tech savvy people who have the time and the enthusiasm to learn it.
However, my targert customer are Event organizers that wants to DIY things but not to the point thay they have to shift their career. I’m planning on building a User Experience that is tailored to them but basically underneath its similar to these no code platform in a way.
Would that be a wise approach or should I look for a more differentiating factor?
Thanks!
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Yes but gaining a market advantage via UX is best done in old slow industry now - banking, insurance etc. These have regulations though.
The UX that make a difference are usually the ones you can’t see, read the book the design of everyday things or how to build habit forming products. The reason people become addicted to a product is usually not obvious, it’s more about a person being able to apply a psychological principle to their product in a practical way, when you do this successfully it’s very difficult to replicate cause you’d have to know why it’s designed that way to replicate it, that is why case studies are a big thing in UX design, it’s because the the thought behind the design tells you more about the design the success of a design than the design itself, you might see a design that’s doesn’t look good but is successful, you’d never be able to figure out why
Example, a lot of people have copied candy crush but yet candy crush is still the best of its kind, it’s mostly due to the little things they write after you loose a game, the way they present promotions (the timing) and all the factors you don’t see, the only thing you can copy is the promotion but the timing it why it’s successful which is the UX you don’t see. Just read how to build habit forming products
Absolutely UX is fucking everything, any monkey with two sticks can make a basic full stack program of any kind now a days. The only way to kill it in UX is two research your competitors obsessively, know every inch of their applications. Then knowing the best UX in other applications. Then creating a hodgepodge of the greatest UX on the fcking Planet. Also don’t forget to have money for service fees. And if you are launching a B2C business be prepared to be turned down by every single venture capital in the valley until you have at least 100 K plus users and it’s fully monetized.
Yes, case in point: Robinhood.
Yes, it can.
I would suggest, though, that this alone is the most difficult path forward, and if UX is truly the only differentiator you have and plan to have, you might want to pivot.
Rather than just UX I would recommend finding a very niche sub market and targeting to them
I’d substitute UX for better addressing the problems of your niche. From what you’re writing it seems like you want to focus on event organizers. Building a product that meets their needs specifically is an ideal differentiator imo. In a way, it’s UX, but it’s more about understanding their specific needs and building for them.
110% the differentiator.
Go talk to people in the industry. Event planners, etc. Get to know your customer and their pain points before you start building anything. Also understand the tools they currently use.
We always Start with UI/UX. Wireframes and HiFi designs. Every screen. Makes it easier to build.