How do you make first contact? What information do you present on first contact? What basic steps do you view as key check-points to move through in the process? Any relevant advice appreciated!
I’ve been operating a direct to consumer surfboard brand/factory for over ten years and we’re now looking to expand by selling to other retailers up and down the coast. I know our product is unique and valuable, but I have no B2B sales experience and want to make sure we don’t squander first contact with a bad pitch process.
East coast or west coast? I’d imagine this plays a role in how you go about it. Print out flyers and cards and start building those relationships! You want to be the retailers “guy”. Find out what the retailers like (cookies, lunch, whatever to get you a conversation) and bring them in consistently while explaining the benefits THEY get from selling your product. How much money they can make, why your product is worth selling even.