Is being offered 23% of a company an insult as a partner in a start up? I am responsible for building and designing the entire web app, coding the Frontend, backend, and digitizing all requirements for our proof of concept. My partner found me on LinkedIn. Its his idea, he will be running business functions, marketing, client onboarding, and he has a few real clients to do a trial run with. We’ve been working together for two months in a trial period and now we want to write up contract. How do I value myself?! ……This is my first start up !
So if only 2 founders and not alot investeed on both sides, yes clients are very very important for feedback loops and for him to get paying customers matters alot. But to say 23% not knowing the dynamic and you are the technical cofounder you are kind of getting screwed. The average for 2 founders is 55/45 for the key founder and no product yet. I would say that should be your go to without knowing the relationship, the tech stuff matter significantly so dont let yourself be undervalued.