What is a benefit that you have never heard of a company having that you would love!? Think outside the box! (Primary employee demographic 30 year old males with 1-2 kids).
I am looking to compile a list of next level benefits we could offer our employees that would set us apart. At this point in time, PTO, 401k matches, and paid insurance are base-level pay-to-play.
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One that I received free from one of my old banks was financial planning services. They had in house CFPs who worked with me to develop a financial plan. I was impressed with it then and now as it has been amazingly accurate in terms of predicting where I would be today, that plan was developed more than 10 years ago and was a huge benefit.
Good CFPs are great and help you think through life events which you would simply never consider because they do that type of thing for people every day and they get exposed to what people go through as they age.
I’m not deluded into thinking your 30 yr old guys are going to think that’s a great benefit, most won’t but if you could somehow convince them to take advantage of it most would see the value.
Additionally, offering fee only fiduciary financial advising to your employees as a benefit would be just as good. There are some companies which do this for businesses. This is not a recommendation and I do not do business with them but I know they do this type of thing:
https://edelmanfinancialengines.com/
Or google “fee only financial advisor” and then contact some of the companies in the search results.
Another one along the same lines would be elder law attorney services. You mentioned kids and if you have kids you need to have a revocable trust it doesn’t matter if your net worth is $50,000 or $50 million a revocable trust is an absolute necessity and will be a blessing for your kids. So maybe talk to some local elder law attorneys in the area and consider that too.