I work a lot of large events selling eco-friendly apparel like beanies, hats, shirts etc… and have been wondering if there is a way to easily collect emails or prompt people to follow my social media accounts when they make a purchase? I have a sign that has my social media tags on it but I was thinking about incentivizing people with 10% for following us on Instagram and subscribing to our email list. Just wondering if anyone else has a solution to this or any insight into what has worked or not worked for you. Thanks, cheers!
The discount will certainly attract people, but are you willing to pay that much for a subscriber? Try putting a qr code to go to your social networks on the price tag. I would add there the phrase: “Be the first to know about promotions!”
We’ve also used a random lottery - as a way to get people on socials. Along with the qr-code place information about the lottery among subscribers who left a comment under the last post - 3 gifts from your assortment, drawn among a couple hundred people for us is a much more economical solution than to give everyone a 10% discount, plus it greatly increases the activity under the post and viewing stories, because people are waiting for the announcement of the winners.
Good luck to you!