This post welcomes and is dedicated to:
- Your business successes
- Small business anecdotes
- Lessons learned
- Unfortunate events
- Unofficial AMAs
- Links to outstanding educational materials (with explanations and/or an extract of the content)
In this post, share your small business experience, successes, failures, AMAs, and lessons learned. Week of December 9, 2019 /r/smallbusiness is one of a very few subs where people can ask questions about operating their small business. To let that happen the main sub is dedicated to answering questions about subscriber’s own small businesses.
Many people also want to talk about things which are not specific questions about their own business. We don’t want to disappoint those subscribers and provide this post as a place to share that content without overwhelming specific and often less popular simple questions.
This isn’t a license to spam the thread. Business promotion and free giveaways are welcome only in the Promote Your Business thread. Thinly-veiled website or video promoting posts will be removed as blogspam.
Discussion of this policy and the purpose of the sub is welcome at https://www.reddit.com/r/smallbusiness/comments/ana6hg/psa_welcome_to_rsmallbusiness_we_are_dedicated_to/
YOU VS YOUR BRAND
Your brand has alot to do with how you present yourself. That’s why it is crucial that you find something that you enjoy talking about because it will essentially be something you talk about as long as you are posting on the internet, in whatever way, video, podcasts, blog. So find that thing that resonates with you the most. Find that thing that you love so much and are passionate about and willing to learn more about day in and day out.
Once you find THAT thing, you will find yourself in a better position in the long run, 1 year, 5 years, 20 years down the road. That’s why you’ll be wanting to choose something that you personally can always talk about.
Now with brand, there is no definitive formula. Overtime, you start to become your brand.
Take for instance, Nike. The infamous “swoosh” is the logo that displays Nike, but it represents the brand that it stands for. It’s so interesting how these various companies throughout time have developed their brand that stands for something than just the logo itself.
McDonalds has the red and gold colorway with the golden arches
Ferrari has the prancing horse.
But then there are other companies like Disney that don’t have a logo necessarily. But they still represent a brand, whether you talk about the parks, the movies, the cruises.
So it doesn’t matter what you do as your brand… You just have to create your brand that represents you.
Be open, be honest, be authentic.
It’s the best way to show up, and it allows you to keep showing up long term. Most times, people who try to build their brand are not one of those things, and end up burning out, because they are not themselves essentially.
So allow yourself to create a brand that represents who you are and your values and your ideals. What is important to you, people will resonate with most. And that’s all it comes down to.