So let’s say we have an industry with jobs that pay very little, and those that pay alot. Most of us can get those lower paying jobs, and some of us get the higher paying ones, and very few of us get the highest paying ones.
Now if we want to start our own business in an industry that has a monopoly in the market, is it as easy as getting a low paying job? For example, there is a monopoly of cell phones by Apple. Can we just open a cell phone company and earn a very little amount of profit? Or would we most likely be in the red?
For a job, we can grab the low paying ones, and technically be in profit. However, for a business competing against a monopoly, are most of us likely to go into the red or be able to make minimum profit?
Which raises one more question: If we don’t offer anything special (marketing, pricing, product, social currency), then theoretically why would someone choose us over the already established and trusted monopoly?
Do most of us truly have to offer something unique?
There is always a smaller niche that the bigger companies aren’t interested in filling. Apple won’t paint a Pokémon and my name on my new iPhone but there’s a guy at the markets who will.