I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
Hey - just an idea.
I know a girl who runs ‘mindfulness drawing classes’. Essentially, it’s a class for people who draw leaves of plants, they pick out the shapes they see, and maybe focus on a particular aspect. There’s no right or wrong, good or bad, it’s just about being present and drawing plants.
But (maybe surprisingly) - it’s really popular! People love taking the time to be calm, look at plants and in your case - sip a coffee. It seems to be particularly popular with young arty students as well as middle-aged women.
On each table there are a couple of plants, who knows, maybe if the person likes their picture, they may even want to buy the plant they drew it of too.
Good luck with it - I really hope you can make it work.