I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
I would keep an eye ticket times, there was a lovely coffee shop just down the street from me but weekday mornings it would take 20 mins to get my morning coffee so I stopped going, I would go on weekends but making it simple for people to come get coffee they want and get out might do the trick.
I know an app to preorder might be a challenge but how about a “standing order” program, or a monthly subscription for a discount “one coffee a day for $x a month”
We do offer call ahead and online ordering, but I’ll definitely look into our tickets for just coffee. Food and coffee is about 6-8 minutes because everything is made fresh.