I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
Make it instagramable/tiktokable. Make sure the interior aesthetic is really fine-tuned and can be captured in a picture. Maybe get a local artist to paint a mural. Think about hiring a local potter to make some cute coffee mugs. Make it an experience and people will come.
More than a dozen times people have opened the doors and said, it’s like heaven in here-- we also repost over a dozen stories a day from customers. And we even have a mural :)
Thanks for your feedback!
Partner with local influencers to come in and create a reel or TikTok about your space. Offer a gift card on trade as a start or a fee if you can afford it.
Love the mural idea!! And the local pottery idea. If they have local artists involved then that’s organic word of mouth marketing right there