I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
Social media manager here. Cafe’s thrive on events. Especially for the millennial crowd. You mentioned crafty type things - find a local vendor to pay you (or do it free) to hold in house maker events In a post I read below it said you could hold up to 10-20 people. This would be a great gathering spot for a local maker to hold events while having a coffee/food. Second things is always music, live music if it’s good drives in people to coke in. Third thing is themes. Christmas is coming - time to start marketing specific Christmas related items on the menu. Bring out the gingerbread, bring out the Santa cookies, bust out the white hot chocolate… etc. That marketing will drive in more people than your standard marketing pitch every day if the year.
Happy to chat and help out if you want!
Send me a DM.
A plant shop near me does potting nights where you just go, pot your plants and get free soil with a new pot or plant purchase.