I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries

I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.

  • Biking_dude@alien.topBEnglish
    1·
    10 months ago

    I’m not great with social media, but the idea seems primed for themed discounts and getting some influencers on board (if you’re in an area that has them). April Bonnet season - get a free upsizing when wearing a bonnet. Winter Tweed sale - come in wearing vintage tweed, have a photographer on the premises and snap pictures in sepia. Why not buy a coffee while you’re waiting? Dedicate a corner for pictures with lighting - people could come in for a low cost photoshoot (think engagement holiday cards, baby announcements, etc…), partner with a local print shop if there is one. One stop package, with a live background that could be arranged depending on the pictures.