I running a optical cum eye clinic where we provide best eye testing and good quality of eyewear but due to competition and not right location our sales are decreasing from Last 2 months I need how i boost my sales and how i run this business smoothly and i need how i take this Bussiness online

  • CanVan88@alien.topBEnglish
    1·
    1 year ago

    Op, here’s whatbyou can try:

    1. Have Online Presence with a professional website showcasing notbonly your services, but also eye care tips. Having a user-friendly online appointment booking system will be plus. Ensure this is prominently displayed on your landing page.

    Also use social media platforms like Instagram, Facebook etc. to share eye health tips, promotions, and engage with your community.

    1. What’s your Marketing Strategy? To this, optimize your online presence especially for local search so that your clinic appears in local search results.

    2. Consider Partnerships and Collaborations. Tie up with local businesses or healthcare providers for cross-promotions.

    Also Implement a referral program, offer or promotion that encourages existing customers to refer friends and family.

    1. Anything you can do to enhance customer experience?

    2. Encourage customer feedback. Implement a ratingvand feedback system to understand customer experiences and make them better. Take suggestions seriously and see them from customer’s perspective.

    3. Have Competitive Pricing and Promotions.

    4. Anything you can do to enhance In-Store Experience? Including visual merchandising? If possible improve store layout and window displays regularly to attract attention.

    5. Are you offering contact Lens Services? If not, include contact lens fittings and sales.

    6. E-commerce platform for selling eyewear, sunglasses especially and contact lenses can help.

    7. Community Engagement or Sponsoring local events or sports teams to increase community visibility is a plus. E.g? Some school or college sports club in your area?

    8. Educational Workshops or webinars on eye health in collaboration with local community centers, especially with senior citizens or at library can help. Also pist Blogs and Videos. Create educational content about eye health, eyewear care, and industry trends through blogs or videos.

    Most importantly, research your target audience and also your competition to tailor your approach. Evaluate the effectiveness of your initiatives and make changes as necessary.