I running a optical cum eye clinic where we provide best eye testing and good quality of eyewear but due to competition and not right location our sales are decreasing from Last 2 months I need how i boost my sales and how i run this business smoothly and i need how i take this Bussiness online
Lifelong wearer of glasses. I don’t buy frames at optical stores anymore. I know the the “scam” of how it’s really just one big company selling everything for whatever prices they want.
I buy bootleg and “off the truck” frames online and I bring those to have fitted with lenses. If I was in your shoes I’d reach out to these online dealers of cheap frames and see if you can work up an “affiliate code” to give to your customers so they get a little discount on cheaper lenses and you get a cut back.
Drop your inventory of frames and cut your overheard. Market your self as the cheapest frames in town.