I don’t get it. I recently purchased a '19 Tesla Model 3. And I was going to use it for my daytime job delivering for a local grocery store. But I wanted to use the car for more.

So I started a taxi company with the cheapest fare in town.

Some quick background: My town is relatively small, but not super small. Business is there, that’s a good way to put it.

There are three other competitors in my town running taxis. All of their vehicles, except one, are JUNK. I’m talking doors not closing, belts on the engine squealing louder than your neighbors at night. Just so many things wrong. Yet, they are constantly getting customers, primarily to the grocery store I deliver from.

I charge $5 one way anywhere in town. I offer a clean, respected, well-maintained vehicle with features such as Caraoke, Light shows, etc., FOR $5. And I can’t get a single call. I’ve advertised everywhere: Facebook, businesses (though I could do slightly better at handing out business cards).

I don’t get it. I need someone from a different perspective to tell me what I am doing wrong. I’ll answer any questions. As I’m tired of all my businesses failing. I’ve had a few and thought, well, I love driving. I love talking to people. Why not a taxi? I’m very passionate about this business and just want it to succeed.

  • kmill0202@alien.topBEnglish
    1·
    1 year ago

    As a lifelong resident of a small town and someone who helps to run a small business in some small town, I can personally testify that people generally stick with what they know. If they’ve been using taxi company A for a while and are generally happy with the prices and service, they’re probably going to stick with it. Even if the car is kind of dodgy. They know the number for that taxi, they’re familiar with the driver(s). Small town people aren’t always the most comfortable with change, and that holds especially true for older small town people.

    It also just takes time for a new business to penetrate the consciousness of the general public. They might be aware of your business, but when it comes time to call a taxi, they’re just not making the connection just yet.

    Definitely go with more business cards. They are a tangible reminder of your service. People can keep them in their wallet or purse and have your contact info right there should they need your service. Sometimes all you need are those first few customers to get the ball rolling. Then people see you in action or they tell their friends/family and then she momentum builds from there.