I don’t get it. I recently purchased a '19 Tesla Model 3. And I was going to use it for my daytime job delivering for a local grocery store. But I wanted to use the car for more.
So I started a taxi company with the cheapest fare in town.
Some quick background: My town is relatively small, but not super small. Business is there, that’s a good way to put it.
There are three other competitors in my town running taxis. All of their vehicles, except one, are JUNK. I’m talking doors not closing, belts on the engine squealing louder than your neighbors at night. Just so many things wrong. Yet, they are constantly getting customers, primarily to the grocery store I deliver from.
I charge $5 one way anywhere in town. I offer a clean, respected, well-maintained vehicle with features such as Caraoke, Light shows, etc., FOR $5. And I can’t get a single call. I’ve advertised everywhere: Facebook, businesses (though I could do slightly better at handing out business cards).
I don’t get it. I need someone from a different perspective to tell me what I am doing wrong. I’ll answer any questions. As I’m tired of all my businesses failing. I’ve had a few and thought, well, I love driving. I love talking to people. Why not a taxi? I’m very passionate about this business and just want it to succeed.
How would I pay the bartenders? Also $50 in my town is way too high. Even my competitors with a brand new gmc Yukon denial that has more bells and whistles don’t charge that high.
Cash, venmo, or Zelle, etc. You don’t have to but it could work.
You’re missing the point. Its psychology. $50 isn’t the price I’m saying you should charge. I’m saying people derive value from price. So if you charge $5 people think it’s worth that. If you charge $50 people will access it has a higher value.
If you normally charge $50 but they can get it for $35, now it sounds like a deal.