I don’t get it. I recently purchased a '19 Tesla Model 3. And I was going to use it for my daytime job delivering for a local grocery store. But I wanted to use the car for more.

So I started a taxi company with the cheapest fare in town.

Some quick background: My town is relatively small, but not super small. Business is there, that’s a good way to put it.

There are three other competitors in my town running taxis. All of their vehicles, except one, are JUNK. I’m talking doors not closing, belts on the engine squealing louder than your neighbors at night. Just so many things wrong. Yet, they are constantly getting customers, primarily to the grocery store I deliver from.

I charge $5 one way anywhere in town. I offer a clean, respected, well-maintained vehicle with features such as Caraoke, Light shows, etc., FOR $5. And I can’t get a single call. I’ve advertised everywhere: Facebook, businesses (though I could do slightly better at handing out business cards).

I don’t get it. I need someone from a different perspective to tell me what I am doing wrong. I’ll answer any questions. As I’m tired of all my businesses failing. I’ve had a few and thought, well, I love driving. I love talking to people. Why not a taxi? I’m very passionate about this business and just want it to succeed.

  • ThereRightThere@alien.topB
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    10 months ago

    I think you might need to consider who your likely prospective customer base is (not just who you want them to be, but who actually is using these services in your town specifically.

    I’m a millennial woman, and I would avoid a service advertising karaoke and light shows. I want to sit in a car with a driver who doesn’t talk to me, or who makes very light conversation. I’d take a worse car to get that. I typically take a lyft because I like the convenience of scheduling through an app, but I’ve called a car service when my flight arrived late at night and I just want to get home, in which case the sole deciding factor was “can you be here in 10 minutes?”

    There are plenty of people who probably like the idea of what you’re selling, but if those people aren’t in your town looking for rides, then you’ll either have to figure out how to convince people to want what you’re offering, or you’ll have to change what you’re offering.