My Black Friday/Cyber weekend is going horrendously bad. Down 60% from last year, that bad.
It’s giving me vomit inducing anxiety as I brought in extra stock for this sale and now it’s gonna be hell to pay them off.
I know it’s late but is there anything I can do to turn it around?
Do it. From thanksgiving to cyber Monday you should have two emails and two texts a day. Pushing traffic to new offers. If yesterdays offer didn’t hit, try a new one today.
I get paid a lot of money to help eCommerce companies, I used to run a company doing +$30mil a year in ecom sales and let me tell you, if you’re not doing this right now you’re making a massive mistake. Go big on the offer and sale. Push for a higher AOV. Run all your winning ads for the year with and without BFCM angles. Scale winners and kill losers.
30% off, BOGO, B2 get free gift, free digital product, gift super bundle.