This isn’t in reference to people to test your own line of products. I know there are a million apps/services for that.
I’m curious if anyone here has good ideas about how I can find product testers for our blog.
Basically, our company is eCommerce and media publishing, and on our blog we review a large number of consumer health products.
I want to find real people to test those products and share their honest opinion, and we will pay to send the products to them.
It’s asking ~15 minutes of work (filling out a questionnaire) for free products ranging from ~$30 to ~$500.
It seems like a great deal and something that many people would take to, but currently I’ve only found a few product testers by reaching out to our followers on social, and haven’t had luck on any other channels.
I’m wondering if any other entrepreneurs in this sub have been in a similar situation, and how you recommend finding these people.
We get testers from people signed up for our newsletter.
That’s a really good solution several reasons.
It’s adds value to the blog/newsletter/brand, helps increase reader loyalty, % of new readers could increase due to word of mouth, and it helps refine your tester target market.
Depending on what their tester criteria is, this could help eliminate a lot of the work and uncertainty. Mainly because it could increase the chances of finding people that will take it seriously and provide good feedback.
I’m definitely going to borrow this idea
That’s a good idea. Will consider that approach. Thanks!