Please forgive me. But I am needing help. I am running a business for 15 years. And another for going on 3. You would think that I would be good at this by now. How do I have a profit if I’m barely surviving. I don’t have any money left over to pay taxes let alone call it a profit. It’s like I’m struggling. And can’t figure this crap out. -Mr. Overwhelmed
Raising prices can also lead to a drop in volume.
Dropping prices can lead to higher volumes while he might have unnecessary overhead to cut.
Most businesses are either cost leader, differentiator or focused. Unless OP is in a niche market with little competition or make a truly unique product/service, raising prices might lead to more loss
False. Read the book.