Before you go to a website for marketing, start off with the right “foundation” and leverage your own organic marketing for free (your customers & employees) !

1. Start with physically looking at and observing the failures of your local competitive facilities and workout facilities as a whole.

2. Create high standards so your clients have an exceptional experience. You and your staff must exceed their expectations every time they come to your facility.

3. Create an incredible work culture for your staff. A workplace of respect+good pay+good attitudes=good morale. Your clients will feel this and it will also reduce employee turn-over. (Word of a great work environment spreads like wildfire. Nothing is better than when happy staff tell friends and family how much they enjoy where they work and you have more people wanting to work for you than there are positions.) I pulled it off in a tremendously high turnover business.

• Require the entry to the your facility to be clean and welcoming.
• Front end employees must greet people with a simple smile and a hello.
• Equipment must be well maintained, current and clean. If clients are expected/required to get a spray bottle and paper towel to wipe their equipment after use, increase the number of bottles & paper towels by 20x (Literally!) Space them apart and make it simple for your clients to grab a bottle rather than have to walk 50 feet and find the bottle missing. +Mirrors smudge free
• Ensure a pleasant odor. Fitness Centers notoriously smell, sometimes like death. The odor is from the cumulative effect of your clients’ bacteria their sweat, skin and hair. 2 methods: 1) Small air battery controlled air fresheners emit a scent on a timed basis. Ecolab provides this as do janitorial supply companies.

2. Use an additive to your disinfecting solutions, floor cleaning etc. A manufacturer Odorcide, produces several types and scents. Their ‘original’ is a mild cinnamon scent. Their products actually break down the malodor and doesn’t just mask it.

• Your staff should thoroughly spray and wipe equipment on a scheduled basis during slow periods of the day plus at the end of the night.
• Restroom facilities need to shine, smell pleasant and be well stocked.
• Assuming you’ll have rubberized type flooring, the best way to clean your floors is to use a ‘small’ battery powered floor scrubber. The floor scrubber puts down fresh floor cleaner/disinfectant, scrubs the floor and vacuums the dirty water into a separate compartment. (Mop heads hold bacteria a will just spread dirt and stink theought your facility.) Over a few years, the machine approach is less expensive, does a superior job and is more eco-friendly.
• Whatever else you provide (either fee based or included with membership) such as classes, training, general assistance, weight loss, towels, water, snacks & beverages, bring a guest, free trial, baby sitting, scheduling… Do it great, or don’t do it. Do it with your client in mind–make it simple and easy for them. Let them schedule on line or by app. Get their text & email that can be used for time changes during holidays, weather etc.

Once you can check all the boxes and can ensure you have happy clients, they will do more than 50% of your marketing for you for free.

Their positive feedback on your Google Business Profile (aka Google My Business)and Facebook will increase their 50% of marketing by another 50%.

Me: Marketing degree, marketing experience, extensive sales & management experience & business owner.

I’m happy to help regarding facility maintenance. I’ve been an owner-operator of a janitorial and restoration service company for 8 years.

Wishing you the best for success .