Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…

On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.

Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.

  • AnimalZombie45@alien.topBEnglish
    1·
    10 months ago

    Rule number one in sales : never stop to sell

    What you can do is to reduce your ad spends and provide a pre-order button directly on your product page. This pre-order option will inform your customers is not available currently and then can be notified when it will be again by giving you their email.

    • al_x85@alien.topBEnglish
      1·
      10 months ago

      Totally agree 👍🏼

      If you’re out of stock at some point, make sure you let everyone know that the product is scarce and they can pre-order today to be among the first to get the product, once it’s back in stock.

      I would also suggest to take a look at your pricing strategy.

    • 126270@alien.topBEnglish
      1·
      10 months ago

      Problem is, holiday spending is very impulse and specific date oriented

      Sure, pre order or “expected delivery” will continue to capture some sales but the more prominent that “won’t arrive by Christmas” is displayed, the less conversion op will experience… and on the flip side, if it’s not displayed prominently enough, lots of CC Chargebacks will be filed 12/22/23

      • drewster23@alien.topBEnglish
        1·
        10 months ago

        Well the advice you seeing is on top of, 100% not making an actual sale for product you don’t have.