I met a guy last night that had a lot of success cold DM’ing angel investors over Linked In. I was shocked that this actually works. If it worked for him, I figure it worked for many, so if it has worked for you in the past, share your template.
And if you don’t have a template, but have a sense for what cold outreach to investors is like, would you give me some feedback on my DM? I assume that we’ve already connected and that they are investing in our industry. As you will see, I need the help haha
Hi [investor], great to connect! I run [company, what we do…etc] and we are starting to grow.
I’m reaching out to discuss how you got involved with [company in our space] and see if there’s any interest in working with us as well!
Let me know if you have some availability this or next week.
Or
Hi [Investor], I am reaching out because [affinities]. My company, [company name], is [one-liner]. We’re currently fundraising and I would love to get your feedback.
Then add some closing like “Best” or “Cheers.”
This will only work if you personalize. Do not go template.
Do you trust the ‘guy’? If he holds up to scrutiny, why not invite him to a call and ask everthing about it?
In my experience there’s a lot of bullshitting. When you do outrreach, always ask ‘whats in it for them?’. Cold doesnt mean generic, it should be focussed on something specific. I do outreach but hyperfocus on the value you can give then (is X of interest to you?) and make your CTA smaller. A call is a leap, start small and ask for permission to send something over.