everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
There are “Want to” and “Have to” services and products. Things you want, or things you have to have. Selling people what they want or what they need is better than selling something no one wants or needs. But market and advertise differently for the two different types.